Who are we?


AB Consultants is an independent market driver seeking to make insurance and other financial services accessible to those who need it most. AB was registered in Kenya in 2014 with a vision to promote microinsurance and inclusive insurance as a risk mitigation tool that will contribute towards breaking the vicious cycle of poverty. AB partners with private microfinance institutions and insurance Companies, NGOs and development partners to develop meaningful and differentiated solutions to address identified needs.
AB Consultants has been instrumental in development of microinsurance, inclusive insurance, digital financial services and go-to- market strategies for financial services across sub Saharan Africa. Recently, AB conceptualized, conducted research and developed CoverApp, a mobile application that provides insurance on-the-go. Through CoverApp, customers can find suitable insurance solutions, buy and pay in-app and receive a policy document in under 5 minutes. Through a data science associate, AB is also using data science and analytics, artificial intelligence and machine learning to make insurance simple, accessible and fun.

What is Micro Insurance?


The protection of low income people against specific perils in exchange for regular premium payments proportionate to the likelihood and cost of risk involved.

Our Mission


Making insurance accessible to those who need it most.

Our Business Function

Insurance & Financial Literacy

Strategy Development

Linkage with Internation Development Partners

Our Differentiating Factor

We will fuel your joy by removing your pains and frustrations
We will distribute value and give you 10x in everything we do
We aim to master our craft and we never stop learning
We will make you fall in love with us