Market Exploration

Market Exploration

The key to a good product is understanding what your client wants or doesn’t want. We use several methodologies to gain insight from the market including traditional research methods, persona interviews, observation and empathy. Through interaction with your client you will design products that they want and maybe also design products they didn’t know they even wanted!

Product Design

Product Design

We are guided by the human-centred methodology, lean start up principles and other methodologies to design prototypes informed by real customer insights. We ensure that any product we roll out has a good balance between business case and client value, ensuring that enterprises deliver good returns to shareholders and deliver value to clients.

Business Planning

Business Planning

Getting into a new business such as microinsurance requires meticulous planning to ensure that you do not miss the mark. AB Consultants will study your business model to ensure that the new business fits into your organization’s overall strategy. We will help you determine your capital investments, operational efficiency and processes, IT requirements, financial modelling and the most important part which is hiring the right people to execute the strategy.

Knowledge Transfer

Knowledge Transfer

What if you train your people and they leave? Consider this, what if you don’t, and the stay? At AB Consultants, we are passionate about knowledge transfer as we believe that if your staff are well equipped, everything else will fall into place. During our engagement with our clients, we have a built-in knowledge transfer process to enable your staff carry on in our absence. Some of the training modules we have designed for microinsurance and data science include: Microinsurance Fundamentals, Product development, Pricing, Application of Data Science to Insurance and Insurtech and Global Trends in Insurance. We also tailor-make trainings based on where your organization is.
aspects of microinsurance depending on where you are at.
We offer training on general microinsurance knowledge, best practices, product development and business planning.